Writing assignment | Accounting homework help

Project: Marketing Plan – Part 4: Integrated Marketing Communications Strategy

  1. Identify the Target Audience
    • Before you create a strategic communication plan, you need to understand the target audience.
    • Use the target market information from the marketing strategy
  2. Set the Communications Objectives
    • Use two or more of the marketing objectives found on page 587 of Marketing Management
    • Write the objectives to align with the strategic marketing goals.
  3. Design the Communications
    • Your marketing communications should include: message strategy, creative strategy, and a message source.
    • Message strategy: What will you say? How will these messages create points-of-difference and/or points-of-parity?
    • Creative Strategy: How will you say it? Will you use informational or transformational appeals?
    • Message Source: Who should say it? Your sources should be rated using the following criteria: expertise, trustworthiness, and likability.
  4. Select the Communication Channels
    • Will you use personal or nonpersonal communication channels?
    • Describe the channels for each marketing communication.
  5. Reflection
    • How did this assignment help prepare you for greater responsibility?

Need your ASSIGNMENT done? Use our paper writing service to score better and meet your deadline.


Click Here to Make an Order Click Here to Hire a Writer